Jeannette Hanna Vice President
Perhaps it’s her journalism training that drives Jeannette’s obsession with distilling the stories
of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce, culture and community. It’s a theme that’s been honed over her long tenure as the brand strategy lead for Spencer Francey Peters (SFP) and then founder of Ikonica Brands. Her client roster reflects Jeannette’s range – from billion dollar enterprises to innovative start-ups – across a broad spectrum of sectors. You’ll often find her at conferences and business schools sharing insights on the new realities of brand and business strategy. Jeannette serves on the Canadian Marketing Association’s Brand Council and the Boards of Wellspring and Boston-based Design Management Institute.
Peter Francey President
Peter is a catalyst for great partnerships – equal parts connector, communicator and impresario. During his tenure at the helm of Spencer Francey Peters (SFP) he solidified the firm in the echelon of leading North American branding and design agencies. Peter’s been a passionate advocate for the design sector in Canada since the 1980’s when he helped found the Group for Design in Business. His volunteer Board experience includes Toronto’s Design Exchange and the Children’s Discovery Museum. In 2005, he helped launch the Toronto District Council of the Urban Land Institute and served as its Chairman for four years. Peter is a graduate of the University of Western Ontario with majors in English and Psychology.
Paul Hodgson Creative Director
A masterful storyteller in image and text, Paul’s design imprint has shaped the image
of global brands as diverse as Four Seasons Hotels, Butterfield Bank and the international
aid NGO Right To Play during his years as creative lead at Spencer Francey Peters (SFP).
In Canada, he’s earned cultural design maven stature through his work for the Royal Ontario
Museum, Vintage Books and McClelland & Stewart. Publishing is a particular passion.
Paul is one of the country’s most prolific book designers with well over 100 titles to his credit
so far. Paul was trained at Lancaster and Hornsey College of Art in England and completed
his education at the Ontario College of Art where he currently serves on the faculty.
Clark Spencer COO
Clark is the consummate make-it-happen orchestrator. Decades of mobilizing and coordinating project resources – from 3D fabricators and multi-lingual writers to print and digital production teams – have armed him with extraordinarily broad production acumen and a rollodex to match. Before co-founding Trajectory, Clark was best known as the “S” in SFP. When he’s not shepherding client business, Clark steps up as Trajectory’s resident golf pro.
Daniel Sawaya Chairman of Trajectory Board
Daniel J. Sawaya is one of the co-founders of Trajectory Brands and Strajectory Consulting Inc. He brings domestic and international business strategy expertise to the team. Former President of Cinram Canada, Daniel also spent five years in senior roles at Canada Post including Chief Marketing Officer/Product Development and Vice President Retail Business/Supply Chain and Logistics. Before Canada Post, Daniel honed his management know-how with the Mega Brands toy company and for 17 years with senior roles at PepsiCo Inc. in Canada, the USA, Middle East and Europe, as well as The Procter & Gamble Company. Daniel also served on several Boards as Chairman of the Board of Directors of Progistix Solutions, Executive Board member of Purolator Courier, Board member of ePost Inc, as well as a Board member of Ranaz Corporation, Got Games, PCM Technology and Pixman Media. Fluent in French, English and Arabic, he completed a degree from the Harvard Business School’s advanced management program, holds a graduate degree from the University of Ottawa and has attended Europe’s INSEAD business school.
Trajectory Advisors
Elizabeth R. Gill Chair of the Advisory Board
Liz is the former Director of Marketing & Business Development for Davies Ward Phillips & Vineberg LLP where she was responsible for leading the firm's marketing and business development efforts. Liz relocated to Canada several years ago when she married her Canadian husband. Previously, Liz spent over 10 years with The Walt Disney Company in Los Angeles. She served as Vice President, Strategic Brand Management for The Disneyland Resort in California where she led the development of the marketing and sales plan to launch the $1.4 billion expansion of The Disneyland Resort. She also helped lead the development and launch of Disney Cruise Line and partnered with ESPN to create a long-term brand development strategy. Liz was previously with Young & Rubicam, Inc. and Smith Barney Harris Upham & Co. Inc. in New York. She is a graduate of Harvard College and holds an MBA from the Stanford Graduate School of Business.
Graham Ross
Graham is a Director at Davies Ward Phillips & Vineberg LLP with overall responsibility for the firm's marketing and business development strategy. Graham has experience across a number of sectors including professional services, communications, venture capital and technology. Prior to taking on the mandate to build Davies marketing and business development team, he worked at PricewaterhouseCoopers leading their national sales support team. Graham has an MBA in finance from Wilfred Laurier University and has completed courses at Rotman School of Business on Leading Strategic Change and Ivey School of Business on Strategic Marketing. He is also on the Board of Directors for Starlight Children's Foundation Canada.