http://www.trajectoryco.com Trajectory Wed, 22 Jun 2011 17:30:17 +0000 http://www.trajectoryco.com en http://trajectoryco.com/CBC http://trajectoryco.com/following/trajectoryco.com/CBC Wed, 22 Jun 2011 17:30:17 +0000 Trajectory 1169446 CBC/Radio-Canada 2015 2015: Everyone. Every way. A promise to the nation… 2015: Everyone. Every way. lays out the public broadcaster’s five year plan to expand its commitment to local storytelling and deepen its collaboration with Canadians across all media. Our task: bring the strategy to life with a succinct promise and crystallize why it matters – for CBC staffers as well as audiences – in both official languages across print, in video and interactive content. The Identity <img src="http://payload.cargocollective.com/1/0/18376/1169446/CBC_2015_logo_people_English_web_case_study.jpg" border="0" width="503" height="288" width_o="503" height_o="288" src_o="http://payload.cargocollective.com/1/0/18376/1169446/CBC_2015_logo_people_English_web_case_study_o.jpg" align="left" /> Online interactive content Click below to see some sample pages. <img src="http://payload.cargocollective.com/1/0/18376/1169446/CBC_interactive_slide2.jpg" border="0" width="478" height="307" width_o="478" height_o="307" src_o="http://payload.cargocollective.com/1/0/18376/1169446/CBC_interactive_slide2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18376/1169446/CBC_interactive_slide1.jpg" border="0" width="478" height="307" width_o="478" height_o="307" src_o="http://payload.cargocollective.com/1/0/18376/1169446/CBC_interactive_slide1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18376/1169446/CBC_interactive_slide3.jpg" border="0" width="478" height="307" width_o="478" height_o="307" src_o="http://payload.cargocollective.com/1/0/18376/1169446/CBC_interactive_slide3_o.jpg" align="left" /> http://trajectoryco.com/CPAC http://trajectoryco.com/following/trajectoryco.com/CPAC Wed, 22 Jun 2011 17:30:14 +0000 Trajectory 535261 Canadian Partnership Against Cancer: Impact Report http://trajectoryco.com/Cogniciti http://trajectoryco.com/following/trajectoryco.com/Cogniciti Wed, 22 Jun 2011 17:30:13 +0000 Trajectory 1169611 Cogniciti The first spin-off from the business incubator MaRS, Cogniciti is an innovator in brain development training for the workplace that helps employees optimize their ability to reason, remember, learn, plan, and adapt to new ways of working. From its name and value proposition to all the identity and launch materials, Trajectory has set Cogniciti on a memorable path. The Identity <img src="http://payload.cargocollective.com/1/0/18376/1169611/cogniciti_logo_web.jpg" border="0" width="497" height="137" width_o="497" height_o="137" src_o="http://payload.cargocollective.com/1/0/18376/1169611/cogniciti_logo_web_o.jpg" align="left" /> Overview brochure <img src="http://payload.cargocollective.com/1/0/18376/1169611/Cogniciti_brochure_web_2.jpg" border="0" width="529" height="179" width_o="529" height_o="179" src_o="http://payload.cargocollective.com/1/0/18376/1169611/Cogniciti_brochure_web_2_o.jpg" align="left" /> http://trajectoryco.com/Frontline-Health http://trajectoryco.com/following/trajectoryco.com/Frontline-Health Wed, 22 Jun 2011 17:30:12 +0000 Trajectory 1169812 Frontline Health AstraZeneca’s commitment to “compassion for the patient” spawned its ground-breaking philanthropic commitment, Frontline Health. It’s designed to celebrate and support the ingenuity and courage of dedicated doctors, nurses and social and healthcare professionals who work in inner cities and remote locations with Canada’s most marginalized populations. Designed in partnership with the social marketing team of E-Y-E, Trajectory’s role has been to bring these inspiring stories to life through dramatic exhibits, multi-media presentations, web resources and employee communications. Agency Partner: E-Y-E Technology partner: George Brown College The Book Click below to see some sample spreads.<img src="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_1.jpg" border="0" width="504" height="340" width_o="504" height_o="340" src_o="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_2.jpg" border="0" width="504" height="340" width_o="504" height_o="340" src_o="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_3.jpg" border="0" width="504" height="340" width_o="504" height_o="340" src_o="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_4.jpg" border="0" width="504" height="340" width_o="504" height_o="340" src_o="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_5.jpg" border="0" width="504" height="340" width_o="504" height_o="340" src_o="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_6.jpg" border="0" width="504" height="340" width_o="504" height_o="340" src_o="http://payload.cargocollective.com/1/0/18376/1169812/FLH_book_Pages_layers_small_6_o.jpg" align="left" /> Photography: Roger Lemoyne http://trajectoryco.com/News http://trajectoryco.com/following/trajectoryco.com/News Fri, 29 Jan 2010 22:29:17 +0000 Trajectory 221013 Dateline: April 15, 2011 Marketing Magazine ENDEAVOUR AND TRAJECTORY TAKE ON ART GALLERY OF ONTARIO ACCOUNT The Art Gallery of Ontario (AGO) has appointed Toronto-based Endeavour Marketing as its agency of record, following a review. The full-service agency will work in partnership with Toronto branding shop Trajectory for the overall branding process. Endeavour will handle specific marketing efforts around the gallery’s offerings including exhibitions, membership opportunities and educational programs. Read the full article at: Marketing Magazine Dateline: October 19, 2010 The Globe and Mail BRAND COUPLAND: MASTER OF MEDIA In Nick Rockel’s article, Jeannette Hanna provides insights into Douglas Coupland’s staying power and breadth of vision which provides lessons to entrepreneurs. Read the full article at: The Globe and Mail Dateline: June 17, 2010 Marketing Magazine TORONTO 2015 GAMES NAMES BRANDING AGENCIES Toronto 2015 has chosen Endeavour and Toronto start-up Trajectory to develop a brand for the 2015 Pan and Parapan American Games. Nineteen agencies hit the starting line in April with submissions for the upcoming sporting event’s visual identity, but by the final turn only three submissions made the shortlist: Endeavour/Trajectory, BBDO Canada and Interbrand. “They were terrific,” said Ian Troop, CEO of Toronto 2015. The judging panel “was really impressed by all three submissions. They’d obviously spent lots of time...doing consumer research, thinking creatively on how to express [our brand]. We were really fortunate that all three groups were committed to this.” Submissions were scored on the quality of their brand planning, development and creative attributes by a panel of independent branding experts assembled for the RFP. Along with Troop, the panel included Michel Frappier, chair of the Ontario Advertising Review Board; Allan Middleton, a professor at the Schulich School of Business; and Richard Peddie, president and CEO of Maple Leaf Sports and Entertainment. “The strength of Endeavour in the strategy and execution of major events was complemented by Trajectory’s strategic and creative brand expertise creating an approach that will be a vital element of the Toronto 2015 Games,” said Middleton, in a statement. While Endeavour and Trajectory's submission has been approved, Troop expects the brand won’t to be ready for the public until August. “There’s some work to be done across the architecture, the visualization of it. We have to make sure we check with consumers. We’ve done some work there already.” The branding assignment does not include marketing duties. While Toronto 2015 recently hired a senior vice-president of marketing – Katherine Henderson, former general manager, vice-president and director of marketing for Whirlpool Corporation – Troop could not comment on the likelihood or timing of an advertising agency-of-record search. Copyright 2010. Marketingmag.ca All Rights Reserved Dateline: February 10, 2010 Jeannette has written an article on biomimicry-inspired creativity that has been published in the current issue of Applied Arts online. <img src="http://payload.cargocollective.com/1/0/18376/221013/whos_your_system_crop.jpg" border="0" width="579" height="43" width_o="579" height_o="43" src_o="http://payload.cargocollective.com/1/0/18376/221013/whos_your_system_crop_o.jpg" align="left" /> Looking to nature for inspiration in uncertain times for the creative profession is not as crazy as it initially appears. If you want to understand the future of marketing, advertising, branding and design, look no future than this: biomimicry. This is not science fiction. It represents a seismic shift in how to understand the way businesses, markets and customers are interacting today… Read the full article at: The Applied Arts Wire Dateline: February 2, 2010 <img src="http://payload.cargocollective.com/1/0/18376/221013/150_canada_1.jpg" border="0" width="600" height="119" width_o="600" height_o="119" src_o="http://payload.cargocollective.com/1/0/18376/221013/150_canada_1_o.jpg" align="left" /> Jeannette Hanna will be delivering a talk at the National Arts Centre on Symbolizing the State during the inaugural 150!Canada event in Ottawa, March 11-12, 2010. Organized by IPAC and MASS LBP, the conference is convening public servants from all levels of government, business leaders and representatives of leading NGOs, community and arts organizations and Canada's First Nations to discuss preparations for Canada’s sesquicentennial year. The program combines almost two dozen major presentations with a full day of creative brainstorming workshops. Come roll up your sleeves! Find out more at: http://trajectoryco.com/Contact http://trajectoryco.com/following/trajectoryco.com/Contact Fri, 29 Jan 2010 22:29:15 +0000 Trajectory 209699 <img src="http://payload.cargocollective.com/1/0/18376/209699/Contact_Blurb_1.jpg" border="0" width="581" height="219" width_o="581" height_o="219" src_o="http://payload.cargocollective.com/1/0/18376/209699/Contact_Blurb_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18376/209699/map_4_3.jpg" border="0" width="500" height="466" width_o="500" height_o="466" src_o="http://payload.cargocollective.com/1/0/18376/209699/map_4_3_o.jpg" align="left" /> http://trajectoryco.com/Ikonica http://trajectoryco.com/following/trajectoryco.com/Ikonica Tue, 12 Jan 2010 14:49:25 +0000 Trajectory 209719 <img src="http://payload.cargocollective.com/1/0/18376/209719/ikonica_cover_for_web_3.jpg" border="0" width="403" height="499" width_o="403" height_o="499" src_o="http://payload.cargocollective.com/1/0/18376/209719/ikonica_cover_for_web_3_o.jpg" align="left" /> Jeannette Hanna and Alan Middleton wrote Ikonica as an exploration of Canada’s rich and unique brand heritage. We wanted to shed light on the evolution of our country’s best-known brands, from the Hudson’s Bay Company to Canadian Tire. We've looked at the prime movers, the triumphs and the failures. And the book has been an opportunity to revel in the visual abundance of our cultural landscape. http://trajectoryco.com/Publishing http://trajectoryco.com/following/trajectoryco.com/Publishing Tue, 12 Jan 2010 14:47:54 +0000 Trajectory 209231 <img src="http://payload.cargocollective.com/1/0/18376/209231/Publishing_Blurb_REV_JAn26_1.jpg" border="0" width="517" height="119" width_o="517" height_o="119" src_o="http://payload.cargocollective.com/1/0/18376/209231/Publishing_Blurb_REV_JAn26_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18376/209231/ikonica_label_Blurb_REV_Jan28_3_640.jpg" border="0" width="" height="" width_o="854" height_o="228" src_o="http://payload.cargocollective.com/1/0/18376/209231/ikonica_label_Blurb_REV_Jan28_3_o.jpg" align="left" /> Reviews for Ikonica: From Roots to Rogers, Tim Hortons to Cirque du Soleil, Ikonica is a witty, thoughtful tour of the prime movers, triumphs, and flops of Canada's complex "brandscape." The first book to explore the country's rich and unique brand heritage as well as emerging trends, Ikonica draws on authors Jeannette Hanna's and Alan Middleton's years of experience as brand strategists. The authors also offer a provocative analysis of what it takes for Canadian brands to "punch above their weight" in the economic minefield that is today's global marketplace. Pop packaging and 150 vibrant illustrations make Ikonica as appealing to students of culture as to businesspeople, marketers, and corporate history buffs. Amazon.com Ikonica’s fresh, punchy layout makes for an engaging read on Canada’s branding history. Editors Alan Middleton and Jeanette Hanna playfully use a field guide format throughout, including such chapter headings as Origin of the Species and Habitat 101. Surprisingly, this marks the first publication on the topic, with some 30 first-hand accounts of the country’s best corporate success stories. More than anything, Ikonica unveils the integral role corporations play in building national identity. Shannon Anderson, Azure Magazine To order Ikonica, please go to: Chapters Online <img src="http://payload.cargocollective.com/1/0/18376/209231/Greg_{book_label_Blurb_REV_Jan28_640.jpg" border="0" width="640" height="204" width_o="854" height_o="273" src_o="http://payload.cargocollective.com/1/0/18376/209231/Greg_{book_label_Blurb_REV_Jan28_o.jpg" align="left" /> For more information or to order the book, please go to: Municipal World http://trajectoryco.com/Experience http://trajectoryco.com/following/trajectoryco.com/Experience Tue, 12 Jan 2010 14:46:54 +0000 Trajectory 209561 <img src="http://payload.cargocollective.com/1/0/18376/209561/Experience_Blurb_REV_JAn26_5.jpg" border="0" width="524" height="419" width_o="524" height_o="419" src_o="http://payload.cargocollective.com/1/0/18376/209561/Experience_Blurb_REV_JAn26_5_o.jpg" align="left" /> During their careers, Trajectory’s founders have had the opportunity to work with some of the world’s best brands in a variety of market sectors:New clients 2010/2011 Art Gallery of Ontario (Partner: Endeavour) AstraZeneca Butterfield Group Bermuda Performing Arts Project Canadian Diabetes Association CBC/Radio-Canada Canadian Medical Association CN Tower (Partner: Endeavour) Cogniciti Canadian Partnership Against Cancer Gaggle Up Green Power Action Leading Communicators MHPM (Ottawa) Mount Allison University Pan Am Games (Partner: Endeavour) TKB Hanna & Associates Toronto City Summit Alliance (CivicAction) Toronto Community Housing Toronto Public Library Ryerson University (FCAD) Walsingham Fund YMCA Financial Services Birch Hill Equity Partners BMO Financial Group Butterfield CIBC Dynamic Funds Scotiabank Strajectory Consulting Inc. Toronto Community Foundation TSX Education/Research Canadian Institute for Advanced Research Canadian Post Secondary Access Program Centennial College Colleges Ontario French Language Education in Ontario Ivey School of Business Mount Royal University Ryerson University University of Guelph University of Toronto, Scarborough University of Windsor Health and Wellness Canadian Breast Cancer Foundation CNIB Canadian Partnership Against Cancer Frontline Health ParticipAction The Scarborough Hospital Wellspring Real Estate/Placebrands Capital Riverfront BID (Washington, DC) Crystal City, VA BID Destination DC Downtown DC BID Four Seasons Private Residences Niagara Region, Canada Raleigh, NC CVB Tourism Toronto Waterfront Toronto Yonkers, NY Leisure/Culture Four Seasons Hotels & Resorts Hamilton International Airport Harbourfront Centre Histor!ca JoyTV McClelland & Stewart National Cherry Blossom Festival (Washington, DC) Penguin Canada Random House Canada Royal Ontario Museum Short Film Festival The Centre Ltd., Bermuda Waterloo Region Museum Energy/Environment Direct Energy Toronto Hydro Greening Greater Toronto Ontario Power Authority Retail/Consumer Canada Post Cogniciti PEI FoodTrust Rogers Royal Canadian Mint Vintages Associations Appraisal Institute of Canada Canadian Bar Association Canadian Federation of Independent Business Canadian Marketing Association Design Management Institute FICPI Market Research Intelligence Association Registered Graphic Designers of Ontario Toronto Board of Trade Toronto Community Foundation Professional Services Certified General Accountants of Ontario D-Code Grant Thornton Smart & Biggar Standards Council of Canada Veritage NGOs Canadian Parks and Wilderness Society Toronto City Summit Alliance Right To Play Business to Business MD Physician Services Jubilant Life Sciences, North America Galileo For more details, please contact Peter Francey at 647.776.2083 or peter@trajectoryco.com http://trajectoryco.com/Network-1 http://trajectoryco.com/following/trajectoryco.com/Network-1 Tue, 12 Jan 2010 14:45:48 +0000 Trajectory 209700 <img src="http://payload.cargocollective.com/1/0/18376/209700/Network_Blurb_REV_JAn26 copy_1.jpg" border="0" width="606" height="229" width_o="606" height_o="229" src_o="http://payload.cargocollective.com/1/0/18376/209700/Network_Blurb_REV_JAn26 copy_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18376/209700/Origin_ideas_REV.jpg" border="0" width="421" height="591" width_o="421" height_o="591" src_o="http://payload.cargocollective.com/1/0/18376/209700/Origin_ideas_REV_o.jpg" align="left" /> Poster image designed for the Advertising and Design Club of Canada.